ATLETIKA SVITAVY

A rebranding project focused on refreshing the visual identity of Atletika Svitavy, a youth athletics club. The aim was to create a consistent visual style that reflects the preferences of the club’s young athletes while remaining simple and modern.

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The new logo draws inspiration from athletics tracks, translating their shapes into the design itself. The distinctive bars become the key graphic element and a recognisable symbol of Atletika Svitavy, working both independently and as part of the wider visual identity.

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The project includes a logo, a new colour palette, and carefully selected typography, which together form the foundation of the refreshed visual identity. This visual language extends into both the sportswear and casualwear collections. The focus is on simplicity, consistency, and creating a recognisable identity across the club’s sporting and everyday activities.